Custom vs mid-price electrics

Is £1000 enough for a great guitar?

So what are the arguments for and against expensive ‘custom’ guitars? Well, not having played many custom guitars and, being an average player, I did not see the point of spending £2500 on a guitar when it seems that £1000 will get you a bloody good one!

You may have read a few debates in the magazines and on forums where one player says yes, Custom guitars are definitely worth it for us non-professionals; and another said no, a waste of time, as we wouldn’t know the difference anyway! So where do you stand in all of this?

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£1000 Guitars
As an owner of a couple of £1000 guitars I was firmly in the no camp; we have had a few custom guitars through our hands recently with prices north of £2500 and yes, they are brilliant; great necks and feel and are fantastic to play, but, going back to my ‘lesser’ guitars is not difficult as they feel and play well also and, I can’t really tell the difference in sound – feel is different as a guitar that fits is a guitar that fits irrespective of price…

£2-3000 plus Custom Guitars
Okay the customs have been hand-made which can take weeks, have quality components and pickups and are no doubt carefully set up before you get your hands on them. But a new Gibson Les Paul costs £2-3000; a Gibson ES335 costs £2500, a Gretsch £2000 plus and a PRS costs £2500 plus. A bespoke, unique to you guitar from a UK, European or US luthier will also cost you £2-3000 - designed, hand-build and finished to your own specification and colour scheme. (this begs the question of why they don’t sell more guitars that the mainstream makers?

So for £2000 or so you can have a Fender, Gretsch, PRS, Caparison, Jackson, MusicMan, Knaggs, Rickenbacker or bespoke guitar. But for around £1000 you can also have a Gibson (Midtown Custom anyone), Fender American, Schecter, Ibanez, Duesenberg, Godin, PRS S2 and a few other US makers.

Heritage and the 'it' factor
The likes of Gibson and Fender spend loads of dosh on advertising, artist relations and PR and have fifty plus years of rock ‘n’ roll heritage to fall back on, making us all want to own a piece of history (ie: one of their guitars) and we also want our mates and the audience to know that we have discerning taste and appreciate heritage and history which is why we want to be seen with one of their guitars.

With a mainstream guitar we all know a famous player we can use as a reference sound, and icon (if it’s good enough for them who am I to argue), and the chances are that there are tons of reviews on YouTube to see and hear it. Also if you buy it and don’t like it you should be able to sell at only a small loss, which is a bit of comfort.

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