Although new to these shores Alvarez is a well known brand in the USA. The company is based in St. Louis, Missouri and produces a wide range of guitars. Top of the range are the Alvarez-Yairi models which are not currently available in Europe. Alvarez is a high-quality acoustic guitar manufacturer which consistently ranks among the most popular acoustic instrument brands in the world. It was founded in 1965.

Along with manufacturing acoustic and acoustic-electric guitars, Alvarez also manufactures classical guitars, mandolins, banjos and folk instruments. Many of the products are made in China with the premium Alvarez-Yairi instruments being hand-made by Kazuo Yairi at the Yairi factory in Kani, Gifu-Japan.