Victory Amplification

Victory Amplification makes no-compromise valve guitar amplifiers in Great Britain. 

All Victory amps are hand-built in the UK to exacting specs, using the very highest quality components. Our amps are aimed at discerning players looking for the ultimate in valve guitar tone.

Victory Amplifiers are born in England, where they are proudly designed and built by our committed team of engineers and craftsmen.


We value simplicity in operation, flexibility in use and absolutely no compromise in tone. Our aim is simple: to create amplifiers that inspire you ever onwards in your playing and never let you down. 

Our head designer is Martin Kidd who is well known in British amplification circles. He heads up a modern-boutique approach to design and specification. We use meticulously hand-wired tag boards where we feel that method offers the biggest tonal benefits, alongside printed circuit boards where they make most sense. We never compromise on components, from caps and resistors, pots and switches, right through to our custom designed transformers. 

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Victory Amplification does not use a third-party distributor in the UK: we have our amps shipped directly from our manufacturing facility to dealers, which enables us to keep prices extremely competitive when compared with many other boutique and custom builders.