News June 2019

Take an American Original Tele, pass it to the Custom Shop, stick a few mirrors on, add ‘extra special mojo’ and you get the Jimmy Page Mirror Telecaster and a price tag of £2349. It’s getting some great reviews so if this is your thing then you should check it out. Late 50’s Tele spec, ’59 spec pups and ‘vintage’ hardware. Any colour you like as long as it is White Blonde!

News April 2019

20 Grand for a trendy guitar! The internet has been abuzz this week with news of the Fender Game of Throneslimited edition guitars that are coming out soon. For $25,000 to $35,000 (yes, that is correct) you can have a trendy masterbuilt custom made guitar – Tele, Jaguar or Strat. These are deluxe, one-off guitars but how much? Would you play it, sell it, show it or stick it in a bank vault…

Fender, or more correctly the Fender Musical Instruments Corporation, is based in Scottsdale, Arizona and manufactures a range of electric, acoustic and bass guitars as well as amplifiers. It produces the iconic Stratocaster and Telecaster electric guitars and the Precision and Jazz Basses.

Founded by Leo Fender in 1946 in California it is now probably the largest guitar manufacturer in the world with manufacturing plants in the US, Mexico, China and Japan. As well as Fender guitars and amps the Corporation also owns the Squier, Gretsch, Jackson, Charvel and EVH guitar brands; they also previously owned brands such as Guild and Takamine.

Fender manufactures its highest quality most expensive guitars at its Corona factory in California and manufactures a variety of other mid-to-high quality guitars at its Ensenada factory in Baja California, Mexico. But they also contract Asian guitar builders to manufacture Fender guitars and the economy priced entry-level Squier guitars.

Since its foundation the company has been involved in the transformation of popular music and become a cultural icon. Every genre of music has been influenced by Fender from rock ‘n’ roll, country and western, jazz, funk, Motown, rhythm and blues and many others.

In 1951 Leo Fender introduced a prototype solid-body instrument that would eventually be called the Telecaster guitar, which was the first solid-body Spanish-style electric guitar to be commercially mass-produced. He also introduced a revolutionary new invention—the Precision Bass guitar. It was played like a guitar and had frets so that it could be played with “precision,” and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses.

The Stratocaster first appeared in 1954 incorporating many design innovations based on feedback from professional musicians. Most important, however, was the addition of the new Fender vibrato (or “tremolo”) bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day. Essentially unchanged since its 1954 debut it is the most popular and influential electric guitar ever.

Leo Fender sold the company to CBS in 1965, the company experiencing tremendous growth over the next 20 years. In 1985 a group of employees and investors bought Fender from CBS. The new company had to start from scratch as it had no buildings or plant. A new factory was opened in California, followed by the Fender Custom Shop in 1987.

Website: www.fender.com