18 Jan Fender
Fender, famed for their electric and bass guitars, have moved back into acoustic production in the last few years and now have a full range of instruments available from the California, Paramount, Classic, Alternative and Artist Design series
The Fender Musical Instruments Corporation is based in Scottsdale, Arizona and manufactures a range of electric, acoustic and bass guitars as well as amplifiers. It produces the iconic Stratocaster and Telecaster electric guitars and the Precision and Jazz Basses.
Founded by Leo Fender in 1946 in California it is now probably the largest guitar manufacturer in the world with manufacturing plants in the US, Mexico, China and Japan. As well as Fender guitars and amps the Corporation also owns the Squier, Guild, Gretsch, Jackson, Charvel, EVH, Ovation, Takamine and Hamer guitar brands.
Fender manufactures its highest quality most expensive guitars at its Corona factory in California and manufactures a variety of other mid-to-high quality guitars at its Ensenada factory in Baja California, Mexico. But they also contract Asian guitar builders to manufacture Fender guitars and the economy priced entry-level Squier guitars.
Since its foundation the company has been involved in the transformation of popular music and become a cultural icon. Every genre of music has been influenced by Fender from rock ‘n’ roll, country and western, jazz, funk, Motown, rhythm and blues and many others.
Leo Fender sold the company to CBS in 1965, the company experiencing tremendous growth over the next 20 years. In 1985 a group of employees and investors bought Fender from CBS. The new company had to start from scratch as it had no buildings or plant. A new factory was opened in California, followed by the Fender Custom Shop in 1987.