30 Jan Chapman
Chapman guitars, set up by guitarist and YouTube personality Rob Chapman, is a small British guitar company with a big difference. Rather than design guitars to sell you they use ‘collaborative design’ and a team of highly skilled musicians, engineers, designers and creatives.
They also use a non-traditional distribution business model, which enables them to save money to put into quality and production.
Their first guitar was the ML-1, which they put out to the public, via videos, to vote on each part of it – body shape, woods used, pickup style and hardware.
Website: Chapman Guitars
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